Proclaim is an inclusive nude lingerie line made in Los Angeles from recycled plastic water bottles. It is founded on the principles that fashion should represent all women and can be made in a way that does good for people and the planet. With this in mind, we wanted the brand to be strong, elegant and fun—mirroring the bold stance Proclaim takes on materials, fabrication, and inclusivity, and women's rights.
Thoughtful use of responsible materials also drove branding and packaging decisions. The poly mailers, tissue paper and hang tags are all Made in USA out of 100% recycled materials and are 100% recyclable. The poly mailer is also designed to be reused with a dual adhesive strip for resealing.
Photography: oh happy dawn photography, Shobha Philips