Slack Headquarters
At Studio O+A, I worked on the San Francisco Headquarters for Slack. Slack wanted to transform a day at the office into a journey, celebrating the natural variance a wilderness trail has to offer similar to the spontaneity incurred through workflow and communication. Building form this, our concept centered around the Pacific Crest Trail, each floor of the 10 story building representing a different region of the trail - deserts, lakes, waterfalls, forests, volcanoes, glaciers, and mountain summits. We wanted the graphics to be representative of nature without being too overt or literal, hinting at the emotions derived from the scenery of each varied landscape.
CLIENT
Concept Development / Environmental Graphics / Graphic Design / Art Direction / Photography / Sculptural Design
Work In Progress
Concept
Development
We had such a great team at Studio O+A working together to develop the concept for the space based on the Pacific Crest Tail. We worked together to create the concept and mood board, and I worked with the team to develop the concept journey illustrations that we used to show the theme of each floor in the ten story building. This really helped set a foundation that we could base all our designs around.
Rocky
Desert
Floor 2
This floor featured a variety of desert inspired graphics. The starry night lounge features a tone on tone, black gloss on black matte milky way graphic that wraps around the three walls in the space. Complimented by the star inspired lights from the interiors team. The space features a few simple gradient graphics to set the tone while maintaining a serene environment. The elevator lobbies throughout the 10 floors were all designed around natural environments and installed by a local plaster artist.
Floor 5
Mountain Lakes
On the fifth floor, the elevator lobby was inspired by a mirrored lake, with a soft horizon line reflecting the mountains above and below. A popular lake along the trail, Lake Tahoe, was featured in a 3D art installation built into the wall, showing the depth of the lake, one of the deepest in America. I worked with another interior designer and a local fabricator to achieve this built-in installation look.
Forest
Floor 7
Like the rest of the floors, we wanted to capture the essence of nature without always literally representing it. Below is a tone on tone wall graphic, inspired by dappled light shining through leaves. The elevator lobby reflects tree bark. The long corridor with holes in the ceiling is also intended to reflect the negative space between the leaves when walking down a tree-lined path.
Waterfalls & Streams
Floor 6
The lounge seen below was designed to feel like you are peacefully underwater, with light shining through the ceiling and reflecting onto the floor. The elevator lobby includes a soft flowing river, and various rooms around the floor incorporated watercolor wall graphics for an all-encompassing feel.
Floor 10
The top floor represents the summit, a feeling of being on top of the mountain in the clouds. For the mezzanine space, I created an atmospheric mountaintop scene using a stippling effect - all tiny dots that together make a solid image. The image fades to white as it flows with the rest of the space. The elevator lobby also reflects subtle rocky peaks with snow and ice inspired texture. Wayfinding signage throughout was intended to look like trail signs, with wood and paint.
Summit
